Corporate flyers overwhelmed by offers

Airlines are attempting to keep and attract more corporate customers, where the sky is the limit. The downturn of the economy around the globe is prompting travel companies to offer a better variety of frills for the business traveller.

One airline, British Airways, is offering promotions in order to obtain customer loyalty, saving businesses money so that they will fly with them. Carriers are also trying to upweight expenses for corporate customers so that the companies get more for their money. Another carrier, Russian Transaero, has opted to cut fare as much as 5% in order to reflect the falling price of oil, and many other carriers have started to cut their fuel surcharges.

Concessions such as these has spurred bargaining between business and travel companies. Even hotel companies have been lowering their prices on accommodation rates. InterContinental Hotels, one of the biggest hotel brands in the world, has offered discounts on food and drinks at their properties worldwide for corporate travellers.

Flying in the premium economy class has become more and more popular among all travellers. Many employers who are conscious about travel spending are choosing to downgrade to premium economy during the day, as well as restricting the use of business class flying to only overnight flights; for example, between the UK and US.

It is safe to say that even though premium economy has become a favourite for nearly every type of flyer during this economic climate, business class is better. Now, airlines have begun to lower their business class fares and offer promotions just to keep their existing customers loyal, as well as to entice new customers to see the better deal, in the battle between premium economy and business class seating.

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