Decreasing luxury air travel demand

The luxury air travel that some of us used to enjoy before is now a thing of the past. The recession greatly affected us in so many ways and that includes the air travel. British Airways had already admitted that they don’t see the possibility that there would be a demand for luxury air travel the way they used to before.

Premium seats’ demand had dropped to 14.9% in June and the drop would have dropped even further if not because of the offer by British Airways for a buy 1 take 1 or two for 1 offer on Business class tickets.

People travelling on premium seats are paying less now and with the lesser passengers purchasing premium tickets, it’s still not good for the airline. British Airways has over £401 million losses for the month of June and it keeps on rising and one of the primary cause of this loss is with the lack of premium seats sold to passengers.

People are saving up their money during this time of recession and it is very evident with the airline tickets being sold. People still need to travel but they sacrifice the comfort and convenience to save on their money. This is practical and expected but still leaves a big scar on the airline industry and it continues to hurt the market as the recession continues to affect everyone.

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    One Response to “Decreasing luxury air travel demand”

    1. 1
      Andlena Says:

      Planes, trains or automobiles? Air travel may be no worse for the environment than rail.

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