Middle East Airlines to defy recession
Recession may have affected the airline industry in different continents but the Middle East is braving the tough economy – even displaying considerable profits in the recent months. As a location targeted by many skilled individuals for jobs, travel to the Middle East is only growing for the past few months.
In fact, an airline solely based in Middle East became the symbol of such growth. Wataniya Airlines may be a small airline company, but it is currently one of the fastest growing airline companies in the Middle East. The airline’s business model is even considered very risky during recession as the airline offers premium business class seating only but with competitive pricing. Airline tickets from Wataniya Airlines are a little bit more expensive compared to economy class but not as much as business class.
But even though they are offering a little bit more expensive seats, Wataniya Airlines experienced a demand that they opted to expand their operations to more destinations. The airline used to be to Kuwait destinations only but they are already expanding to Amman in coming months. Wataniya Airlines currently has flights to Dubai, Cairo, Bahrain and Beirut coming from Kuwait and Vice Versa.
The appeal of Wataniya Airlines is also based on the fact that they offer limited seating. First class and business class accommodation is only 122 seats which mean more legroom for passengers with lesser price. Their business model is actually very smart as it appeals not just for wealthy businessmen but to passengers who can spend a little bit more but not too much on an airline ticket.
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March 4th, 2010 at 11:45 am